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Men’s summer 2025 runway show
A sweet summer. A collection, grazed by a gentle breeze, melts into cityscapes, into the horizon.
Time catches its breath
The pieces transform in the space of a day, of an evening – to choose them is to give them one, two, three lives. To reinvent the pleasure of dressing.
Textiles awaken. Patterns vibrate.
Outfits play with impressions, bend perceptions. A detail is revealed. A knot is adjusted. A docker hat is donned. Codes are diverted: a smokescreen of juxtaposed fabrics.
A night on the beach
In a delicate dissolve, the passing day slips into a night on the beach: designs extend onto the body.
The sun sets and rises, rises and sets. An eternity in every instant.
Shower of light
Clothing casts reflections into the transparency of water projected onto large screens. The allure is one of freedom.
Film – Alexandre Silberstein
Runway photography – Filippo Fior
Runway detail photography – Armando Grillo
Atmosphere photography – Bruno Staub
Musical direction – Thierry Planelle
Palais d’Iéna – Auguste Perret, UFSE, SAIF