Hermès reopens its emblematic address in Beijing

Hermès is delighted to welcome clients back inside the newly renovated and expanded store in Beijing’s historic Peninsula Hotel, the Parisian house’s first retail store in mainland China, opened in 1997.

A new lengthy facade is fitted with wooden triangular tiles arranged in a 3D relief that resemble the scales of a dragon on the statues in the nearby Forbidden City. The repetition of the tiles evokes a sense of movement, balanced by the floor-to-ceiling windows and a glass-front entrance that maximise light and transparency into the store.

A series of rectangular salons clearly delineate all 16 Hermès métiers to highlight the product and experience within. At the entrance, the silk collections are flanked by fashion jewellery on one side and a dedicated perfume and beauty space on the other. From here, the iconic leather métier sits in full view as a central feature of the store and serves as an axis from which the client journey travels to either the men’s universe or through to the spacious women’s salon and jewellery and watches area.

We invite you to come and discover the new look of the Hermès Beijing Peninsula store.

Hermès Beijing Peninsula Store
G/F, The Peninsula Beijing, 8 Goldfish Lane,
Wangfunjing, Dongcheng District, Beijing, China

Contact:
86 (0)10 8516 2888

Store Hours:
Monday to Sunday, 11:00 to 21:30