Hermès unveils its new Shenzhen Bay MixC store
Hermès is delighted to open the doors of its second store in Shenzhen. This new address is at the heart of the Nanshan district, a bustling area bordered by the Shenzhen River.
Designed to capture the dynamic and youthful energy of the ever-growing city, the façade is composed of undulating metal sheets in a rich bronze finish, creating an abstract and organic form, reminiscent of the rippling water of Shenzhen Bay. The locally made terrazzo floors are intersected by curving brass lines that meet in the centre of the store. These sweeping forms beckon the eye inwards, into a space as fluid as the river itself.
At the main entrance, located beneath the iconic “Grecques” lights and over the brass ex-libris, visitors are greeted by an open perspective. A colourful display showcases a series of boldly printed carrés, while a beauty area invites customers to discover the Rouge Hermès lipstick collection. A long wall, crafted from local bamboo, traces a line from the men’s ready-to-wear to jewellery and watches and finally, the relaxed privacy of the blue-hued VIP salon. A generous space dedicated to leather goods shares a woven straw motif with the women’s shoes area. The new Hermès Shenzhen Bay MixC store invites customers to explore the house’s know-how and abundant collections in a made-to-measure environment, one that harmoniously integrates the fluidity and vitality of the urban landscape.
Hermès Shenzhen Bay MixC store
G/F,The Shenzhen Bay MixC,
No. 2888 South Keyuan Road,
Shenzhen,
China
Contact:
(86 755) 8669 9036
Store Hours:
Sunday to Thursday
10:00 to 22:00
Friday to Saturday
10:00 to 22:30